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Cotton Candy

If you want to elevate your brand to a crave-worthy, loyalty-inspiring part of your customer's life - it's time to talk about their lifestyle.



Let's get CRAVY


Our Thing

We tell beautiful brand stories and create engaging experiences that move your dream clients from "Oh, I've heard of them," to "OMG I'm uh-bsessed." 



Lifestyle brands work by figuring out what their customers want to achieve and tailoring their brand to the experiences that their clients crave, along with the people, things, and ideas that inspire them.


Lifestyle brands know that succeeding in today’s world isn’t just about creating the ideal running apparel, but convincing your audience that your company can support them in becoming just like the athlete they idolize.


So what are you selling?

Finishing Line

the thing or

the dream 

Mint Sneaker

want our help?

want more knowledge? 

We create
lifestyle brands so sexy they have their own gravitational pull.

We help businesses, solopreneurs, and influencers like you... 


  • Stop thinking only in terms of products and services.

  • Stop crooning about features and benefits.

  • Start thinking about creating unmistakable experiences your customers will love, consume, share, crave, and repeat.  


meet the founder



Heyo! I'm Joey, and I started Cleverest Group because it's not enough to be "a brand" these days. Everyone's a brand.

We are here to raise the bar on what it means to be a bold and sexy brand in today's always-on, FOMO-obsessed culture.


As tech is bringing us closer together in some ways, people are more lonely, overstimulated, and underwhelmed than ever before. We're here to turn this ship around by creating meaningful brand stories and experiences that build tribes around truly amazing brands.