Blissed Out: A new website, media outreach, and social strategy for 'Southern Bliss'
I had a blast working with Southern Bliss recently. The women's boutique was about to open a second location and needed a new website and fresh approach to connecting with it's target shopper. I jumped on board and refined their brand voice, created and documented their brand aesthetic and persona, and designed a stunning website for the women's boutique as they are growing into a second location in Kentucky.
Now two weeks away from the Grand Opening of the new location, I'm leading the team's PR efforts and working with local social media influencers to publicize and promote the launch in ways that are effective, affordable, and always clever.